THE GREEN BASICS OF REUSE PHILOSOPHY
Grandpa remembers a farmyard scrap heap—a pile in back of the barn
containing tractor engine bolts, lengths of fencing wire, nails, and
old tool handles. Grandma remembers summer dresses and dish towels made
from flour sacks, pouring her milk from a bottle that she’ll later use
as a vase for daisies, and drinking it from a glass that once contained
jelly.
"Waste not, want not" was a phrase embedded in our predecessors’ minds
from childhood and is an intimate thread in the fabric of American
history. And while it may no longer be second nature for most of us,
these simple memories embody the philosophy of reuse. As with many
other things, it is an old idea becoming new again.
The philosophy of reuse is certainly not unique to America’s
history—for centuries tribal societies around the world have this
technique of resource preservation. But as a greater number of
consumers participate in the global economy, the demand for convenience
and export packaging is overriding these traditional philosophies. Many
areas around the globe lack organized systems of trash collection,
recycling facilities and methods of resource distribution, and missing
these infrastructures negatively impacts quality of life. It seems that
industrialized nations are coming full-circle: Governments are passing
regulations, businesses are cutting costs, and consumers are reducing
waste in the realization that applying the reuse philosophy in all
areas will help to sustain our comfortable quality of life, enhance it
for others, and maintain it for future generations.
Today, we use a cornucopia of phrases to describe this mindset: reuse,
reusing, reuse recycling, reclamation, reused or reclaimed products,
and reuse options. We have reuse programs, centers, and facilities, in
addition to businesses that are beginning to implement (and market)
their cradle to cradle, zero waste, waste reduction, or waste reuse
programs. Simply put, reuse means that an item is used more than once,
whether conventionally (the item is used again for the same function),
or new-life reuse (item is used for a new function). Grandpa and
grandma’s motivation was primarily financial, while ours is
increasingly environmental.
REUSE METHODS
Repair and Overhaul
American businesses are employing the reuse
philosophy in several ways: most extensively through remanufacturing,
otherwise known as "repair and overhaul." Remanufacturing involves the
collection of valuable parts which are refurbished in a factory and set
to meet the same specifications as new products. Examples of this
include the collection of "one-use" cameras or toner cartridges, which
the company then re-loads, re-packages, and re-sells. In the United
States, there is an extensive array of consumer-protection laws in
existence, designed to specify which products may be re-manufactured in
order to distinguish between legitimate re-use and counterfeit
products.
Deposit Refund
Another method of reuse is a deposit refund scheme
in which a company offers the consumer a financial incentive to return
packaging for reuse—glass bottle and aluminum can collection are the
most common applications of this method.
Cradle to Cradle
By this reuse concept, the entire life cycle of a
product is considered and becomes an intrinsic part of the product’s
design process, and is thus an area of intense interest among
forward-thinking manufacturers. According to this sector, the mindset
of the Industrial Revolution, with its reliance on a seemingly
never-ending abundance of resources, must be replaced. In its stead,
cradle to cradle applications encourage product and packaging makers to
manufacture designs and employ processes which mimic the natural
processes of growth, use, and decay. These associated "closed loop"
schemes are not typically visible to the average consumer, but are
increasingly utilized in American businesses.
A closed loop system is one in which the manufacturer or retailer
provides packaging that is returnable and/or reusable, but does not
address the waste product generated (if any). Two examples of this
resource recovery system with respect to the packaging industry are:
returnable plastic grocery containers and a dry cleaner’s wire hangers.
A major supermarket chain is experimenting with boxing their customers’
groceries in reusable plastic baskets for the trip home, which can be
returned and used again on the customer’s next trip to the grocery
store, perhaps someday eliminating the "paper-or-plastic" dilemma. The
vast majority of dry cleaners are happy to accept returned wire hangers
for reuse and they sometimes give small discounts on a customer’s
order.
Other Methods
Refillable packaging and an environmental tax are
two other practices employed by businesses aiming to reduce resource
consumption. Refilling an empty package at a discounted price from a
store’s discounted bulk supply encourages consumers to purchase one
reusable item instead of several disposable items, thereby allowing a
company to reduce some of the transportation and packaging costs
associated with that item. Conversely, an environmental tax or
surcharge imposed by a regulatory agency on a manufacturer (and
ultimately, the consumer), offsets the negative impact of the product
and/or encourages manufacturers to reduce associated pollution. Also
called a Pigovian or sin tax, it is applied most often to alcohol and
cigarettes.
Re-Giving
Finally, there is the more familiar "re-giving"
option. Re-giving runs the gamut from the simple exchange of outgrown
or unused items amongst friends or family, to patronizing antique or
secondhand stores, to donating to charity or posting items on Web sites
(such as eBay, Freecycle or craigslist).
REPURPOSE & WASTE EXCHANGE
Repurposing used goods and even waste products is again, not a new
idea, but one which requires modern revival—transportation costs and
environmental regulations are prompting businesses and individuals to
get creative and re-evaluate the usefulness of many waste products. One
prime example of re-purposing a former waste product is the use of
shredded tires as padding under playground structures.
"One man’s trash is another man’s treasure" is among the many adages
being revived with fresh significance. While still fairly limited in
practice, waste exchange uses waste product from one process as the raw
material for another. This practice allows businesses to avoid the
environmental costs of waste disposal while obtaining new raw material,
thus keeping the waste out of the landfill and water treatment
facilities. Waste exchange is still in relative stages of infancy, due
to:
• The required organization of waste brokerage firms—companies which act as clearinghouses between waste buyers and sellers)
• The need for waste stream cataloging systems—to maintain an accurate inventory of the waste content and quantity)
• The establishment of formal guidelines which address consumer protection concerns
Advantages and Disadvantages
The consumer-oriented economical and environmental merits of reuse were
easily recognized by our grandparents. And even today having a jar of
salvaged nails, bolts, and screws can save several trips to the
hardware store. But while the philosophy of reuse is working its way
into the business sector, the complexities of a global economy demand
that the practical advantages and disadvantages of reuse be continually
discussed and evaluated. Here is a summary of reuse pros and cons,
culled from an online discussion forum:
Advantages
Cost savings. Businesses and consumers save on energy and raw materials
through reduced resource extraction, waste disposal and transportation
costs.
Waste Reduction. Usable goods and materials are kept out of the waste stream, and air and water pollution are reduced.
Economic Sustainability. Recycling of resources provides great
potential for creating sustainable and well-paid jobs for workers in
developing economies. In addition, high value consumer goods are more
readily available to low-income consumers.
Value of Appreciation. Generally more time was invested into making
items of old, resulting in well crafted and high quality products which
often appreciate in value over time.
Disadvantages
Potential Environmental Cost. The environmental costs of reuse
due to cleaning or transport may outweigh the environmental benefits.
Hazardous Waste Potential. Some items, such as freon appliances or
infant auto seats, could become hazardous or less efficient as they
continue to be used, thereby reducing their quality.
Infrastructure. Sorting and preparing items requires organization,
physical space and time, which may be inconvenient for consumers and
equate to added cost for businesses.
Not many of us will likely take the time to straighten out a bent nail
or drink our chai tea out of a jelly jar . . . but modern applications
of the traditional values of thrift and frugality encourage us not to
take more than we need and thus extend the earth beyond its means.
Applying reuse to our daily life choices and business models has
enormous potential for local and global economic savings, and great
potential to help us actively decrease our impact on the environment.